fbpx

Sponsorship & Advertising

Benefit from our reach and increase brand recognition with high visibility community events, high traffic locations, programs, team sports, print and social media.

 

The Carol Stream Park District not only serves the residential community but also the business community through partnerships, sponsorships and advertising. We have a great reputation for providing quality events, programs and competitive sports teams, and are happy to offer those platforms to businesses who want to support our mission and benefit from our reach. With so many options to choose from, there is sure to be an opportunity that will help you reach your ideal demographic and an area you can feel good about supporting.

Let our reach be an extension of your reach.

 

Programs

CONSISTENT & HIGH VISIBILITY IN THE COMMUNITY: Sponsoring a program offers consistent opportunities to market directly to your ideal demographic and extend your reach in the community. Programs such as  Awesome Adventure Camp, Dance, Gymnastics, Preschool, Swim Team or Performing Arts offer businesses a wide variety of benefits and a consistent reach to program participants and their families. Program T-Shirts are worn on field trips, during competitions, performances and around town, offering continuous brand recognition and visibility far and wide. See drop down menu for full list of program sponsor benefits.

Awesome Adventure Summer Camp

Eleven weeks of activities, challenges, physical play, crafts and so much more, are what is in store for nearly 200-250 camp participants. Each week promises days full of fun activities, outings and outdoor play. Reach young families though consistent marketing when you sponsor Awesome Adventure Summer Camp. Camp shirts worn on weekly field trips offer visibility far and wide throughout the summer. Sponsorship options include: Financial, Entertainment or an interactive demonstration of which campers partake.

Benefits include:

  • Logo inclusion in camp promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Weekly Newsletters
      • Includes sponsor one-page attachment
    • Logo inclusion on program website with link to business
    • T-shirt (Applicable when securing a T-shirt & Marketing package, deadlines apply)
    • Additional benefits include
      • Literature included in participant backpack

Awesome Adventure Camp

Dance Recital Classes or Fortè Dance Company

Recital dance classes run from September through May. For ages 2-18, classes include Ballet, Jazz, Hip Hop and Tap. Dancers perform in the December Holiday Dance Showcase and the May Dance Recital.

Fortè Dance Company is a competitive year-round dance program for ages 8-17 that focuses on Hip Hop, Jazz, and Ballet. Dancers perform at local community events, the Holiday Dance Showcase, and the spring Dance Recital. Near the end of the season, all companies participate in a recreational competition.

Benefits include:

  • Logo inclusion in performance collateral:
    • Digital Website Ad of program
    • Email/Eblast
    • Social Media
    • Recital and Showcase programs
    • Logo on program webpage with link to company
    • T-shirt (Applicable when securing a T-shirt & Marketing Sponsorship, deadlines apply)
    • On-site sponsor table at events twice a year.

Dance & Forte’

 

Gymnastics

The Gymnastics program has expanded with nearly 1,200 annual instructional class participants and 50 athletes on the Springers of Carol Stream competitive gymnastics team.

Benefits include:

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Program Ad
    • Email/Eblast
    • Social Media
    • Logo on program webpage with link to company
    • On-site sponsor table at meets

Gymnastics & Springers of Carol Stream

 

Preschool

The Preschool program annually accommodates 140 participants. Children ages 21/2 to 4 years are introduced to the school environment and work on developing their social, emotional and intellectual skills. Align your business with our long standing stellar reputation for providing a quality preschool program for Carol Stream and neighboring community residents. Reach young families through consistent marketing.

Benefits include:

  • Logo inclusion in Preschool year promotional collateral:
    • Digital Website Program Ad
    • Email/Eblast
    • Social Media
    • Four Monthly Newsletters (one for each class age range)
      • Include sponsor one-page attachment
    • Logo on program webpage with link to business
  • Sponsor table opportunities twice a year.

Preschool

Swim Team

Instructional swim programs boast over 1,000 registrants, while 50 swim athletes compete on the Carol Stream Dolphins Swim Team. Winter or Summer program includes a 7-week season with weekly swim meets. A large all-team conference may be held at the end of the summer season, locations vary.

Benefits include:

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program webpage with link to company
    • T-shirt (T-shirt & Marketing Sponsorship available, deadlines apply)
  • Sponsor table opportunities throughout season.

Swim Program & Dolphins Competitive Swim Team

Performing Arts Theatre Program

The Carol Stream Park District proudly presents its popular theatre program for kids in grades K-10. We’ve grown to four performances, two casts, twice a year! We’ve amazed parents, friends and guests with acting, dance and song in a repertoire that includes Disney’s Mary Poppins, Lion King, Seussical, Aladdin, Mulan, High School Musical, Frozen and more! Winter and Summer productions offer sponsors thousands of impressions per production.

  • Logo inclusion in regular program promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Theatre programs
    • Logo included on program website with link to business
    • T-shirt (T-shirt & Marketing Sponsorship available, deadlines apply)
  • Sponsor table opportunities include two productions annually.

Performing Arts

Program T-Shirts

Program T-Shirts with your logo on them are worn long after events have concluded, offering you extended exposure in and around town and local communities.

  • Programs with T-Shirts: T-shirt sponsorships are available as an add-on to program marketing packages.
    • Dance Recital and Showcase
    • Fitness Events
    • Family Fun Run Event
    • Preschool
    • Summer Camp
    • Swim Team
    • Theatre Performances

Events: Special Family Events, Fitness Events, and Mini Golf Theme Nights

ONE-ON-ONE INTERACTION: Event sponsorships puts you in the center of the action with one on one on-site marketing opportunities.  Interact with families and fitness enthusiasts in the community with a sponsor table at an event. Participants of all ages enjoy Family Special Events, Fitness Events or Coyote Crossing Theme Nights. Seasonal themed events are scheduled year round offering sponsors a variety of event dates, venues, times and age groups for maximum opportunities to market directly to your ideal demographic early and often. Some family favorites include Flashlight Egg Hunt, Candyland Trail, Father’s Day Fishing Derby, Pumpkins & Munchkins, and Teenie Weenie New Years, just to name a few.

Family Special Events

Families gather to participate in various seasonal and specially themed events – such as Daughter Dance, Flashlight Egg Hunt, Pumpkins and Munchkins and so much more. Events include entertainment, crafts, meals and fun activities. Over 2,500 participants participated in 15+ different special events annually. There are so many opportunities to engage with families face to face when you sponsor an event.

Benefits include:

  • Logo inclusion in event collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program website with link to business.
    • Event Signage
    • On-site sponsor table at event.
  • Sponsor event table opportunities may include:
    • Seasonal events available

Family Special Events

Fitness Events, Member Appreciation Days & Member Challenges

Gain exposure with fitness center members from young athletes to active seniors, and everyone in between. Sponsorship event opportunities include Zumba-thon Events, Family Fun Run Event, and Member Appreciation Days. Sponsors engage with members with on-site sponsor table for one-on-one interaction. Member appreciation day includes light refreshments and snacks for fitness members. Or donate a prize for one of the themed monthly member challenges. Fitness Zumba Event participation ranges from 50-60. Member Appreciation and monthly member challenge participation averages 75-100 participants. The Autism Awareness  Zumb-a-thon is in partnership with WDSRA (Western DuPage Special Recreation Association).

Benefits may include:

  • Logo inclusion in fitness collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Event tower posters
    • Logo on program website with link to business.
    • Monthly Newsletter (Fit Thoughts)
    • T-shirt (when applicable)
    • On-site sponsor table at event.
  • Sponsor Event table opportunities may include:
    • Zumba-thon Event – Autism Acceptance  (Sunday, April 30, 2023)
    • Member Appreciation Events (Quarterly)
    • Family Fun Run (Summer)
    • Zumba-thon Event – Breast Cancer Awareness (October TBA, 2023)

Fitness Events

 

Coyote Crossing Mini Golf Theme Night Events

Annually approximately 12,000 rounds of golf are played at 18-hole Coyote Crossing Mini Golf. Theme nights put an energetic twist on a family favorite activity. Sponsored Theme Night Events may include specialty music, lighting, and /or photo opportunities with special themed character, or even glow in the dark golf balls. Unique SPONSORSHIP opportunities includes FIRE PIT SPONSOR. See “THINK OUTSIDE THE BOX” Opportunities for details.

Benefits may include:

  • Logo inclusion in event collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Event Signage
    • Logo on program website with link to business
    • Opportunity to provide literature or goodie bags for guests
    • On-site sponsor table at event.
  • Sponsor event table opportunities include:
    • 80’s Night (June)
    • Red, White & Blue Glow Golf (July)
    • Wacky Golf (August)
    • Patriot Day & First Responders (September)
    • Not So Scary Spooky Golf (October)

Coyote Crossing Mini Golf

Youth Sports

PROMOTING PHYSICAL ACTIVITY & SUPPORTING OUR MISSION: Team Sports such as Baseball, Softball, Soccer, Basketball and Dodgeball promote many positive benefits in youth participants. Benefits such as physical activity, self-confidence, camaraderie and sportsmanship. Align your business with this positive message when you support team sport sponsorships. See drop down menu for marketing benefits.

Youth Sports Teams

Seasonal youth sport teams sees an annual reach of over 2,300 youth participants in various sports. Support our programs and gain visibility with players, parents and spectators when you sponsor a sports team. Sport sponsorship opportunities include: Basketball, Baseball, Softball, Soccer or Dodgeball.  Participation and benefits vary by sport and season.

Marketing Benefits may include:

  • Baseball, Softball, Soccer
    • Logo inclusion on participant shirt
    • Logo & Link on Youth Sports Page at csparks.org
    • Social Media acknowledgement
    • Digital TV Sponsor Ad acknowledgment in facilities displayed throughout season
    • Facebook Post of season sponsors
    • Acknowledgment in participant information email
    • Professional team plaque with company name
  • Sponsor table opportunities include:
    • Coach & Player Meet and Greet (Baseball & Softball only)
    • Opening Day Season Kick-Off Celebration
      • Friday, April 21, 2023 6-9pm
    • Picture Day
    • Promotional table during season, requires pre-arrangement.
  • Basketball:
    • Logo & Link on Youth Sports Page at csparks.org
    • Social Media acknowledgement
    • Digital TV Sponsor Ad acknowledgment in facilities displayed throughout season
    • Facebook post of season sponsors
    • Logo displayed on shared sponsor banner, displayed in facilities
    • Acknowledgement in participant information email
  • Sponsor table opportunities include:
    • Picture Day
    • Promotional table during season, requires pre-arrangement.

 

 

Youth Sports

 

Youth Sports Tournaments - Gold Medal

The Gold Medal Baseball and Softball tournaments bring intervillage teams from neighboring suburbs to complete in a 4-day tournament weekend. The Gold Medal Baseball and Softball tournaments see approximately 800-1,000+ participants annually.

Benefits may include:

  • Logo inclusion in event/apparel collateral:
    • Logo inclusion on tournament souvenir participant shirts, approximately 800-1,000 shirts
    • Social Media acknowledgement
    • PA Announcements sponsor acknowledgement throughout the tournament
    • Logo & Link on tournament page at csparks.org
  • Sponsor event table opportunities include:
    • Wednesday, July 20, 5pm-9pm
    • Thursday, July 21, 5pm-9pm
    • Friday, July 22 – Rain Date make up day
    • Saturday, July 23 – 8am-8pm
    • Sunday, July 24 – 9am-5pm

Adult Sports & Adult Leagues

ADULT SPORTS & LEAGUES, AND LOTS OF THEM: Year round opportunities give you plenty of visibility with adult athletes. Seasonal high volume softball tournaments offer one-on-one interaction, marketing benefits and plenty of exposure with nearly 400+ co-ed tournament goers and thousands of spectators. Annual in-house tournament favorites include Home Run Smash, Halloween Havoc and Turkey Shoot Softball Tournaments. Sponsorship includes logo on T-Shirt for brand visibility long after the dust settles at home plate.

THE HOTTEST NEW ADULT SPORT – PICKLE BALL: Pickle Ball has become the fastest growing adult league and is a great marketing platform to reach adults of all ages. Sponsor a seasonal pickle ball league.

Adult Sports

Adult Softball Tournaments invite competitive athletes to play in tournaments organized and marketed by Carol Stream Park District. Dozens of teams equal hundreds of players per tournament, hundreds of participants, hundreds of spectators thousands of impressions. Fall opportunities include the ever popular Home Run Tournament, Halloween Havoc or Turkey Shoot. Annual tournament participation ranges from 140-160 players for in-house leagues.

Benefits include:

  • Logo inclusion tournament promotional collateral:
    • Digital Website Ad
    • Email/Eblast
    • Social Media Ad
    • Logo inclusion on program website with link to business
    • Logo inclusion on Tournament T-shirt (when applicable)
  • Additional benefits include
    • On-site sponsor table at tournaments.
    • Sponsor(s) acknowledgement on social media following tournament.
  • On-Site Sponsor Table Opportunities
    • Three fall in-house tournaments.

Adult Softball Tournaments

 

Adult Trips & Events

MARKET DIRECTLY TO ACTIVE ADULTS: Sponsors a Program Guide Preview Day. Active Adults enjoy a multitude of trips and events throughout the year. In anticipation of registration day for these great explorations, a Program Guide Preview Day offer registrant a “sneak peek” at seasonal offerings and an advance registration opportunity. Quarterly Program Guide Preview Day events average 40+ attendees, and popularity is growing. Sponsor a seasonal Program Guide Preview Day and have an on-site presence among the guests. Add excitement and one on one interaction when you provide a raffle prize or company give-a-ways. Secure a season, or opt for an annual contract for consistence visibility four times a year.

Adult Trips & Events

Market to adults and active seniors when you sponsor an event.  Adults and active seniors are invited to a Program Guide Preview Day “sneak peek” look at the upcoming program guide. Sponsor this event to have face to face interaction with participants.  Approximately 40-60 participants partake in these quarterly events.

Benefits may include:

  • Logo inclusion in event collateral:
    • Sponsor mention in newsletter
    • Social Media
    • Opportunity to provide raffle prize, or give-a-ways.
    • On-site sponsor table at event.
  • Sponsor event table opportunities four times a year.

Adult Events & Trips

 

THINK OUTSIDE THE BOX - Unique Sponsorship Opportunities

STAND OUT AMONG THE CROWD WITH THESE UNIQUE SPONSORSHIP OPPORTUNITIES – Put your logo in the hands of sports participants . . .  LITERALLY! When you become a “logo” softball sponsor. If kicking back and relaxing is your thing, become a Fire Pit Sponsor. Or if Theatre is your passion, sponsor a performance costume, or event costume.

"LOGO ON BALL" Softball Sponsor

Unique Benefits include:

  • Your Company Logo printed on actual Softball:
    • Single color company logo printed at 1.5″x 1.5″ on every ball 
    • 2,500-2,800 Balls per full season
    • Used for approximately 2,500 games

Marketing Benefits Include

  • Logo inclusion in event collateral: (3 In-House Tournaments)
    • Digital Website Ad
    • Email/Eblast
    • Social Media
    • Logo on program website with link to business.
    • Event Signage
    • Company Logo on Tournament T-Shirts (Halloween Havoc and Turkey Shoot)
  • Sponsor event table opportunities include:
    • Any Saturday at McCaslin during spring, summer or fall season.
      • Must confirm dates with community relations supervisor, pamf@csparks.org
    • Home Run Smash Co-Ed Tournament  (September 23, 2023)
    • Halloween Havoc Tournament (October 21-22, 2023)
    • Turkey Shoot ( November 4-5, 2023)

Fire Pit Sponsor - "Bring on the marshmallows!"

New FIRE PIT at Coyote Crossing offers families a chance to enjoy some R&R after a challenging game of mini golf. Gathering around the fire pit offer friends and families some additional quality time to play yard games and enjoy making s’mores around a crackling fire long after the last putt has been sunk. An average of 12,000 rounds of golf are played each year. Theme nights put a creative twist on this family favorite. Events may include specialty music, lighting, and/or photo opportunities with special themed characters, or even glow-in-the-dark golf balls.

Unique Benefits include:

  • Your Company Logo on fire pit banner:
    • Displayed for the full season on facility fence
    • Logo acknowledgement on Fire Pit promotional collateral

Marketing Benefits may include:

  • Logo inclusion in event collateral:
    • Digital Website Event Ad
    • Email/Eblast
    • Social Media
    • Event Signage
    • Logo on program website with link to business.
    • Opportunity to provide literature or goodie bags for guests.
  • Sponsor event table opportunities include:
    • 80’s Night (June 2023)
    • Red, White & Blue Glow Golf (July 2023)
    • Wacky Golf (August 2023)
    • Patriot Day & First Responders (September 2023)
    • Not So Scary Spooky Golf (October 2023)

Character Sponsor - Theatrical or Event Character

Often specialty costumes are required for a specific character in a stage production. Think outside the box and sponsor a favored theatrical character. Or when it’s time for a Spring Special Event, the Easter Bunny will be “Hoppy” to make an appearance. Help us keep those encounters magical when you sponsor a themed character.


Unique Benefits include:

  • Your company name or logo acknowledged in the following ways 
    • Sponsor acknowledgement announcement at performance or event.
    • Sponsor acknowledgement in performance playbill
    • Sponsor business card size ad in performance playbill
      • Camera ready art required. (2″x3.5″ PDF required by deadline) 
  • Benefits include:
    • Logo inclusion in promotional collateral:
      • Digital Website Ad
      • Email/Eblast
      • Social Media
      • Logo inclusion on website program ad with link to business
      • T-shirt (When T-Shirt & Marketing package is secured. Deadlines apply.)

Photo Booth Sponsor - Be part of the memories

Elevate and add fun and excitement to an event and help make lasting memories when you sponsor a Photo Booth.  Your company logo on all commemorative photo outputs, puts your brand in the hands of all participants for years to come.

Marketing Benefits Include

  • Logo inclusion in event collateral:
    • Digital Website Program Ad
    • Email/Eblast
    • Social Media
    • Logo on program website with link to business, when applicable.
    • Event Signage
    • Company Logo on photo outputs.

Advertising

SO MANY WAYS TO MAKE A GREAT FIRST, SECOND & THIRD IMPRESSION – Promote your brand with thousands of impressions when advertising at one of our high volume facilities or outdoor venues.

  • Bulk discounts apply when you purchase an advertising package.

Digital Options

 

Sponsorship Area Frequency of Opportunity Brief Description
Digital Advertisement Monthly Company advertisements on digital TV’s at high traffic facilities, Fountain View Recreation & Fitness Center, Simkus Recreation Center. TV ads are on repeating loop, displayed for 30 days, reaching thousands of visitors weekly.
Ground Decal Three Month Exposure Your company logo/message displayed on a ground decal at one of our high traffic facilities.
Enews – Email Blast Monthly Your ad included in the Carol Stream Park District monthly Enews emailed to over 5,000+ subscribed email recipients. Only two spots available per monthly Enews newsletter.
PDF Digital Guide Seasonal Your 8.5″ x 11″ full-page color ad in the digital PDF program guide, available online only.

Print Advertisements

 

Sponsorship Area Frequency of Opportunity Brief Description
Home Run Banner 6-Month exposure with one-time commitment Home Run Banners are 4′ x 10′ full color outdoor mesh banners of your design, displayed at our highest trafficked sports park, visited by over 60,000 annual patrons. Banners displayed for 6 months, May through October. Sports fields host in-house and intervillage sporting events and tournaments, as well as high volume adult tournaments and high profile state qualifying tournaments. Designable area 38″H x 116″W
Indoor Banner 12-month exposure with Annual Commitment Indoor banner is 6′ x 6′. Full color indoor mesh banner displayed at our hightest trafficked recreation center. Prominently displayed during sports seasons, programs, rentals, seen by fitness center members and event participants. Designable area H64″ x 72″W.  Camera ready art may be submitted as PDF, PNG or EPS.

Vendor Table Opportunities

 

Sponsorship Area Frequency of Opportunity Brief Description
Vendor Table Monthly Vendor table customized to meet your schedule with flexible variety of facilities, dates and times. Three-hour opportunity.

Other Advertising Information

  • Receive a bulk discount when purchasing a package.
  • Advertising value indicates fee when purchased individually. Bulk discounts are already included in packages. Sponsorship package options are suggestions. Customize your package with sponsorship of comparable value or addition of multiple seasons.
  • Marketing requirements apply for all advertisements. Payment must be received prior to print or promotions. EZ-PAY options available upon request.
  • Participation and exposures based on annual average and the 2019, 2020 and 2021 Years In Review.

Advertising Terms & Conditions

Terms & Conditions: Camera ready art must be provided by the advertiser in accordance with the advertising size specification, format and ad deadlines as listed. The Carol Stream Park District reserves the right to deny any request for advertising, banner advertising or any other park district publication. The reasons for such denial may include, but are not limited to, the denial of content that is offensive, hateful or vulgar, or bias against any person or group, or competes with district programs or events, or goes against advertising policies.

 

Specifications/Reach per Advertising Platform

Eblast Email Ad

Reach Eblast will reach 5,000+ original email address with 27% open rate
Format Camera ready art JPG or PNG
Size 1,280 pixel by 720 pixel
Frequency Once a month
Placement The ad must be at the bottom of the Enews Newsletter
Deadline Must be received no later than the 20th day of the month prior to advertisement.
Special Note Enews is interactive; provide website address where you want link to go.

 

Facility Digital TVs

Reach Digital TVs are located in high traffic facilities, visible to hundreds of weekly patrons and higher during events.
Exposure Fountain View Fitness center has over 3,000 all-inclusive members, with an average of 523 visitors per day. In addition, the center is open for a multitude of daily patrons for events, team practices, swim events and special events, and rentals.
Format Camera ready art – JPG or PNG
Size 2240 pixels width by 1260 pixels height
Frequency Rotating ad space on digital TVs located at CSPD facilities for 30 days
Placement TVs are located on first and second floor of Fountain View Recreation Center and on first floor of Simkus Recreation Center
Deadline Ads will launch one to two days after receipt and run for 30 consecutive days

 

PA Advertisement

Reach Thousands of sports participants, parents and spectators per weekend game days and tournaments.
Format Submit a 15-second sound bite or short script
Size Submit a 15-second sound bite or short script
Frequency Played throughout the day during games and tournaments.
Placement Monthly contracts, May-October
Deadline By the 15th of month prior to advertising month.

 

Home Run Banner Advertisement

 

McCaslin Park (or Armstrong Park upon request)

Reach Over 60,000 annual park patrons
Exposure McCaslin Park and Armstrong Park host 17 in-house youth tournaments and 12 in-house adult tournaments. The fields are rented consistently by tournament organizers and travel teams nearly every weekend from early spring to late fall.
Format Camera ready art – EPS format.
Size 4′ x 10′ artwork scaled to size (to be dropped into CSPD banner template design) Designable area W116″ x H38″.
Frequency Banner displayed at McCaslin Sports Complex from May through October
Placement Banners are secured along outfield fence lines
Deadline Full season of display submitted by early April.

 

Indoor Banner Advertisement

Fountain View Recreation Center
Reach & Exposure Fountain View Fitness Center has over 3,000 all-inclusive members, with an average of 523 visitors daily
Format Camera ready art to size and format –  PDF, PNG or EPS format
Size Overall banner size 6′ x 6′ artwork submitted to designable size 72″W x 64″H (dropped to CSPD template design)
Frequency Annual contract starts from date of installation
Placement Prominently displayed at Fountain View Recreation Center
Deadline Annual contract. Accepted anytime. Limit 6

 

Vendor Table Advertisement

Fountain View Recreation Center, Fountain View Fitness Center, Simkus Recreation Center, McCaslin Park
Reach & Exposure Varies per location and season. May not be combined with events or tournaments.
Frequency Vendor table opportunities are available any time of year, but require scheduling.
Deadline No deadlines apply.

 

 

Annual Reach

LET OUR REACH BE AN EXTENSION OF YOUR REACH

  • 40,000 Residents of Carol Stream
  • Over 20,000 registrants
  • Over 2,500 programs offered
  • 135,000 views csparks.org webpage
  • 2,000+ Facebook followers

Sponsorships/Advertising helps us provide quality programs, events and sports teams for the community and keep our fees affordable. Support the Carol Stream Park District in our mission.
Contact Pam for more information 630-784-6123, pamf@csparks.org

Contact Us